I use data-driven analysis to help you find the perfect new launch unit β the right stack, the right facing, the right price. No guesswork.
New Launches Analyzed
Clients Guided
Satisfaction Rate
Licensed Agent
Analysis Expert
Singapore New Launch Expert
I'm a real estate agent who specializes in Singapore new launches. But I do things differently. I don't chase sales. I don't push properties. I focus on one thing: helping you make the right decision.
Most agents show you a showflat and hope you sign. I'll show you the data, walk you through the numbers, and make sure you understand exactly what you're buying β and why it makes sense for you.
These are the struggles I hear from buyers every day.
You've visited multiple showflats but still can't tell which development is actually worth the price
You're worried about buying a unit that won't appreciate or will be hard to sell later
Agents keep pushing you to "buy now" without explaining the real pros and cons
You don't know how to compare floor plans, facings, or stack positions objectively
Every recommendation is backed by rigorous analysis. Here's what that commitment looks like in practice.
Identify efficient layouts, void spaces, and livable sqft vs saleable area
Sun path analysis, nuisance mapping, and privacy considerations
Compare launch prices against comparable developments and resale data
Future developments, zoning changes, and infrastructure impact
Progressive payment schedules and TDSR stress-testing
Unit differentiation and rental yield projections
Every client has a unique journey. Here's how data-driven guidance helped them make confident property decisions.
"As a first-time new launch buyer, I was completely overwhelmed by all the options. Alson broke everything down for me β from understanding the progressive payment scheme to comparing floor plan efficiency across different developments. He never rushed me and always explained the 'why' behind his recommendations."
"The best part? He showed me exactly which stacks would have afternoon sun and which units to avoid. I would have never figured that out on my own!"
"We had a great experience working with this agent. Very professional, responsive, and knowledgeable about the market. The entire process was smooth and stress-free. Highly recommended to anyone looking to buy, sell, or rent a property."
"Upgrading from my 2-bedder was stressful β I was worried about timing the sale and purchase, and whether I could afford the upgrade. Alson mapped out my entire cash flow timeline, showed me exactly when payments would be due, and helped me find a unit that fit my budget perfectly."
"What impressed me most was how he advised me NOT to rush into certain 'hot' launches. He genuinely cared about my financial comfort, not just closing a deal."
Join these satisfied clients and make your next property decision with confidence and clarity.
Book Your Free ConsultationA simple 3-step process to find your perfect unit.
We discuss your budget, timeline, and priorities. I learn what matters to you so I can focus my research.
I analyze developments using real transaction data and floor plan metrics. You get a shortlist with clear pros and cons.
We visit showflats armed with data. I walk you through each stack and unit, explaining why certain positions perform better.
Common concerns about buying a new launch property β and how we address them.
It is natural to worry about market timing, but in real estate, entry price is often more important than market cycles. New Launch prices are primarily driven by land and construction costs, which have historically trended upwards.
Instead of guessing the "peak," we focus on the "First Mover Advantage." Developers typically price the initial launch phase most aggressively to build momentum. By entering early, you secure a lower price than future buyers in the same development (who will pay higher prices for later phases), effectively creating an immediate "safety buffer" or paper gain on your asset.
The construction wait is the trade-off for getting a brand-new asset with a fresh lease. However, this period offers a significant financial benefit: Cash Flow Preservation.
During construction, you are on the Progressive Payment Scheme (PPS). Unlike a resale property where you service the full mortgage immediately, your monthly repayments start very low (often just $500β$1,500/month in the first year) and only increase as construction milestones are met. This low initial commitment often frees up enough cash flow to offset rental costs or allows you to save aggressively for your future renovation.
Showflats are designed to sell a lifestyle, often using mirrors and missing doors to exaggerate space. To know exactly what you are buying, you must look beyond the decor and analyze the blueprint.
We guide you through the structural floor plan to identify "void spaces" (area you pay for but can't walk on) and actual wall placements. We also verify the Specifications Sheet to confirm exactly what materials, flooring, and appliances are included versus what is just ID treatment. We ensure you are buying "nett livable space," not just air.
The Progressive Payment Scheme is actually designed to be "wallet-friendly." You do not pay the full purchase price upfront. You pay in tiers:
This means your financial load ramps up slowly over 3β4 years, giving you a long "runway" to adapt your finances before the full mortgage kicks in upon TOP (Temporary Occupation Permit). We can provide a Payment Timeline Calculator to project your exact monthly cash outlay for every year of construction.
Singapore's strict TDSR (Total Debt Servicing Ratio) framework ensures you are "stress-tested" at a higher interest rate (currently ~4.8%+) before you even buy. This creates a built-in safety buffer.
Furthermore, because you only pay interest on the disbursed amount during construction (not the full loan), high interest rates have a much smaller impact on your wallet now than they would on a completed property. By the time your full loan kicks in 3β4 years later, the interest rate cycle may have shifted in your favor.
Picking a unit off a plan is a science, not a lottery. We use a technical Site Plan Analysis to protect your purchase:
We help you pick the "Gem Units" that offer the best attributes for the price.
We don't guess; we check the government gazette. We analyze the URA Master Plan for the empty land plots facing your potential unit.
This tells us the Plot Ratio (how high a building can be built there) and the Zoning (what can be built). If the land in front is zoned for a high-rise, we will warn you. We ensure you only pay for a view that is legally "safe" (e.g., facing a park, a landed enclave, or a protected conservation area).
Unlike buying a resale unit "as-is," a New Launch comes with a 12-Month Defect Liability Period (DLP).
For one year from the date of possession, the developer is legally obligated to rectify any workmanship defects (like hollow tiles, scratches, or leaks) at their cost. We recommend engaging a professional defects inspection specialist upon key collection to mark up every flaw, ensuring your home is perfect before you move in.
Transparency is key. Beyond the purchase price, you must budget for Buyer's Stamp Duty (BSD) and ABSD (if applicable).
There are also one-off start-up costs:
We provide a comprehensive "Total Entry Cost" breakdown before you sign the Option to Purchase (OTP), so every single dollar is accounted for upfront.
Competition is only a risk if you buy a "generic" unit. We mitigate this by focusing on Differentiation.
We help you select a unit with a Unique Selling Point (USP)βsuch as a dumbbell layout (efficient space), a corner unit for privacy, or a pool-facing stack. When you sell in the future, these unique attributes make your unit stand out against the "standard" units in the condo.
Additionally, by buying at the launch price (often lower than the final phases), you enter with a lower cost base than many neighbors, allowing you to price competitively while still making a profit.
Book a free consultation. No obligation, no pressure.
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No pressure. No hard sell. Just a conversation about your goals.
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