For HDB Upgraders & Investors

Most buyers overpay because they don't know what to look for

I use data-driven analysis to help you find the perfect new launch unit β€” the right stack, the right facing, the right price. No guesswork.

50+

New Launches Analyzed

Multiple

Clients Guided

99%

Satisfaction Rate

Alson - Singapore New Launch Expert
βœ“

CEA Verified

Licensed Agent

πŸ“Š

Data-Driven

Analysis Expert

About Me

Hey, I'm Alson

Singapore New Launch Expert

I'm a real estate agent who specializes in Singapore new launches. But I do things differently. I don't chase sales. I don't push properties. I focus on one thing: helping you make the right decision.

Most agents show you a showflat and hope you sign. I'll show you the data, walk you through the numbers, and make sure you understand exactly what you're buying β€” and why it makes sense for you.

CEA Registered
Data Analysis
Multiple Clients

Sound Familiar?

These are the struggles I hear from buyers every day.

😡

You've visited multiple showflats but still can't tell which development is actually worth the price

πŸ“‰

You're worried about buying a unit that won't appreciate or will be hard to sell later

πŸ—£οΈ

Agents keep pushing you to "buy now" without explaining the real pros and cons

πŸ€”

You don't know how to compare floor plans, facings, or stack positions objectively

Numbers That Speak

Every recommendation is backed by rigorous analysis. Here's what that commitment looks like in practice.

πŸ“Š
50+
New Launches Analyzed
Deep-dive research on every major development
πŸ‘₯
Multiple
Clients Guided
From first consultation to keys collection
⭐
99%
Satisfaction Rate
Clients who would recommend my services
🎯
100%
Data-Driven
Every recommendation backed by analysis

πŸ—οΈ New Launch Expertise

Floor Plan Analysis

Identify efficient layouts, void spaces, and livable sqft vs saleable area

Site Plan Evaluation

Sun path analysis, nuisance mapping, and privacy considerations

Price Benchmarking

Compare launch prices against comparable developments and resale data

πŸ“ˆ Investment Analysis

URA Master Plan Review

Future developments, zoning changes, and infrastructure impact

Cash Flow Planning

Progressive payment schedules and TDSR stress-testing

Exit Strategy Planning

Unit differentiation and rental yield projections

Real Results, Real People

Every client has a unique journey. Here's how data-driven guidance helped them make confident property decisions.

99%
Satisfaction
5.0
Avg Rating
100%
Would Refer
"
W

Wee Huat

Property Investor

πŸ“ˆ Investment Purchase

"We had a great experience working with this agent. Very professional, responsive, and knowledgeable about the market. The entire process was smooth and stress-free. Highly recommended to anyone looking to buy, sell, or rent a property."

Ready to Start Your Property Journey?

Join these satisfied clients and make your next property decision with confidence and clarity.

Book Your Free Consultation

How It Works

A simple 3-step process to find your perfect unit.

01
πŸ“ž

Discovery Call

We discuss your budget, timeline, and priorities. I learn what matters to you so I can focus my research.

02
πŸ“Š

Data Analysis

I analyze developments using real transaction data and floor plan metrics. You get a shortlist with clear pros and cons.

03
🎯

Confident Decision

We visit showflats armed with data. I walk you through each stack and unit, explaining why certain positions perform better.

Your Questions, Answered

Common concerns about buying a new launch property β€” and how we address them.

Fear of Buying at the Peak
"Property prices are at an all-time high. Am I buying at the peak, and will the value drop after I sign?"

It is natural to worry about market timing, but in real estate, entry price is often more important than market cycles. New Launch prices are primarily driven by land and construction costs, which have historically trended upwards.

Instead of guessing the "peak," we focus on the "First Mover Advantage." Developers typically price the initial launch phase most aggressively to build momentum. By entering early, you secure a lower price than future buyers in the same development (who will pay higher prices for later phases), effectively creating an immediate "safety buffer" or paper gain on your asset.

The "Homeless" Gap
"I can't move in for 3 to 4 years. How do I manage the waiting period and rental costs?"

The construction wait is the trade-off for getting a brand-new asset with a fresh lease. However, this period offers a significant financial benefit: Cash Flow Preservation.

During construction, you are on the Progressive Payment Scheme (PPS). Unlike a resale property where you service the full mortgage immediately, your monthly repayments start very low (often just $500–$1,500/month in the first year) and only increase as construction milestones are met. This low initial commitment often frees up enough cash flow to offset rental costs or allows you to save aggressively for your future renovation.

Showflat vs. Reality
"The showflat looks spacious, but how do I know my actual unit won't feel cramped and different?"

Showflats are designed to sell a lifestyle, often using mirrors and missing doors to exaggerate space. To know exactly what you are buying, you must look beyond the decor and analyze the blueprint.

We guide you through the structural floor plan to identify "void spaces" (area you pay for but can't walk on) and actual wall placements. We also verify the Specifications Sheet to confirm exactly what materials, flooring, and appliances are included versus what is just ID treatment. We ensure you are buying "nett livable space," not just air.

Cash Flow Concerns
"Will the Progressive Payment Scheme strain my monthly cash flow before I can even move in?"

The Progressive Payment Scheme is actually designed to be "wallet-friendly." You do not pay the full purchase price upfront. You pay in tiers:

  • Foundation Stage: You typically pay interest on only the first ~10% of the loan.
  • Reinforced Concrete Stage: You pay on the next ~10%, and so on.

This means your financial load ramps up slowly over 3–4 years, giving you a long "runway" to adapt your finances before the full mortgage kicks in upon TOP (Temporary Occupation Permit). We can provide a Payment Timeline Calculator to project your exact monthly cash outlay for every year of construction.

Interest Rate Volatility
"What if interest rates skyrocket while the condo is being built? Can I still afford the loan?"

Singapore's strict TDSR (Total Debt Servicing Ratio) framework ensures you are "stress-tested" at a higher interest rate (currently ~4.8%+) before you even buy. This creates a built-in safety buffer.

Furthermore, because you only pay interest on the disbursed amount during construction (not the full loan), high interest rates have a much smaller impact on your wallet now than they would on a completed property. By the time your full loan kicks in 3–4 years later, the interest rate cycle may have shifted in your favor.

The "Lemon Unit" Fear
"Without seeing the physical building, how do I avoid choosing a 'bad' unit facing the hot sun or bin centre?"

Picking a unit off a plan is a science, not a lottery. We use a technical Site Plan Analysis to protect your purchase:

  • Sun Analysis: We overlay sun-path simulators to avoid units with direct afternoon (West) sun.
  • Nuisance Mapping: We identify and avoid stacks near the bin centre, substation, or noisy main entrance.
  • Privacy Check: We calculate setback distances to ensure you aren't looking directly into a neighbor's living room.

We help you pick the "Gem Units" that offer the best attributes for the price.

Future View Blockage
"I'm paying extra for a view. How do I guarantee a new building won't block it in the future?"

We don't guess; we check the government gazette. We analyze the URA Master Plan for the empty land plots facing your potential unit.

This tells us the Plot Ratio (how high a building can be built there) and the Zoning (what can be built). If the land in front is zoned for a high-rise, we will warn you. We ensure you only pay for a view that is legally "safe" (e.g., facing a park, a landed enclave, or a protected conservation area).

Defects & Quality Control
"What protections do I have if the workmanship is poor or I find defects when I collect my keys?"

Unlike buying a resale unit "as-is," a New Launch comes with a 12-Month Defect Liability Period (DLP).

For one year from the date of possession, the developer is legally obligated to rectify any workmanship defects (like hollow tiles, scratches, or leaks) at their cost. We recommend engaging a professional defects inspection specialist upon key collection to mark up every flaw, ensuring your home is perfect before you move in.

Hidden Costs
"Aside from the downpayment, what other 'hidden costs' do I need to prepare for?"

Transparency is key. Beyond the purchase price, you must budget for Buyer's Stamp Duty (BSD) and ABSD (if applicable).

There are also one-off start-up costs:

  • Legal Fees: Approx. $2,500 – $3,000.
  • Surveyor Fee: Approx. $300 – $500.
  • Maintenance Fee Advance: Usually 6 months' worth upon key collection.

We provide a comprehensive "Total Entry Cost" breakdown before you sign the Option to Purchase (OTP), so every single dollar is accounted for upfront.

Exit Strategy Concerns
"Will I face too much competition when I try to sell or rent this unit in the future?"

Competition is only a risk if you buy a "generic" unit. We mitigate this by focusing on Differentiation.

We help you select a unit with a Unique Selling Point (USP)β€”such as a dumbbell layout (efficient space), a corner unit for privacy, or a pool-facing stack. When you sell in the future, these unique attributes make your unit stand out against the "standard" units in the condo.

Additionally, by buying at the launch price (often lower than the final phases), you enter with a lower cost base than many neighbors, allowing you to price competitively while still making a profit.

Still have questions?

I'm happy to chat and answer anything about the process.

Chat on WhatsApp

Ready to find your property with clarity?

Book a free consultation. No obligation, no pressure.

Step 1 of 3

Your details

Step 2 of 3

What describes you best?

Step 3 of 3

Anything else?

You're all set!

Thanks for reaching out. I'll get back to you within 24 hours.

Let's Find Your Perfect Unit

No pressure. No hard sell. Just a conversation about your goals.

Start on WhatsApp